CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 49
Licensed category overview
Licensed deep dive
Licensed data tables
1. DIAL UP VISIBILITY
People don’t want to have to hunt for
a drink just because they’re not having
alcohol. Ensure your non-alcoholic
drinks are prominently featured.
2. SELL SENSUALLY
Give your low and no alcohol serves
names that suggest a sensory
experience by alluding to appealing
flavours, fragrances, touch, etc.
3. SHOWCASE BRANDS
Brands have much greater bearing on
soft drinks choices than alcohol.17 So,
shout about the brands you use to
create your show-stopping low and
no serves!
BETTER DRINKS
MENUS IN FIVE
STEPS
4. TAKE PRIDE
Paying your low and no serves the
same attention as alcoholic drinks
in terms of garnish, glassware and
overall presentation will encourage
more people to buy.
5. CONSIDER PRICE CAREFULLY
People will pay more for low and no
drinks that contain quality ingredients
and are presented well. So don’t sell
them short!
SOPHISTICATED
SERVES
Here at Carlsberg Britvic, we say it’s crucial that non-alcoholic drinks
are served with the same attention to detail and sophistication as
their alcoholic counterparts. By paying attention to aspects such as
glassware, garnish, temperature and ratio of ingredients, operators can
elevate the experience of guests who are not drinking alcohol and make
the act of ordering a non-alcoholic drink just as worthy of celebration.
This can also create ‘drink envy’ – the desired effect being that your
guests then utter the phrase every bar tender wants to hear: “I’ll have
what she’s having!” Think about how your drinks are mixed – there’s
nothing like the sound of vigorously shaken ice and ingredients to turn
heads in a bar, for example – and encourage your guests to share
pictures of their drinks on social media. Do this well, and your venue
can become a destination for sophisticated non-alcoholic drinks.
LICENSED DEEP DIVE
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