CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 50
Welcome
Sustainability
Category overview
SERVE
WITH STYLE
As we established in the previous chapter, pubgoers
aren’t only looking for a bite to eat or a quick drink
when they visit venues; increasingly, they’re looking
for experiences they can’t get anywhere else.18
Ensuring your drinks are served with style can help
elevate that experience.19
Research shows that serving drinks at colder
temperatures, in larger measures and with ice are
the top three ways operators can enhance their
guests’ drinks experiences.19 Unusual flavours, special
glassware and finishing touches such as garnishing
with a slice of fruit are also effective.19
FACTORS IN OVERALL
DRINK EXPERIENCE IMPROVEMENT19
0%
2%
4%
6%
8%
10%
12%
14%
Colder temperatures
Greater volume of drink
Ice/more ice
From a cup/mug
Glass bottle
Tap/draught served in a glass
Served with a straw
Drinks/flavours that I can’t get a home
Special glass (e.g. innovative shape)
Finishing touches e.g. slice of fruit
Witnessing it being made in front of me
Branded glass
From a can
Ability to personalise drink
From a plastic bottle
Stirrers
Tap/draught seved in a paper cup
From a carton
18 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
19 The Value Engineers – Hospitality Channel Insight – September 2024 – For this particular drink, which of the following is most likely to increase your satisfaction of with
your drinking experience? Total sample: 10103 (All offline drinks), Mixer Only n=78, Special n=152, Dairy Drink n=80, Energy Drink n=110, Sports & glucose drinks n=84
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LICENSED DEEP DIVE
