CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 53
Licensed category overview
Licensed deep dive
Licensed data tables
HOW DO GUESTS
CHOOSE THEIR DRINKS?22
Many people buy drinks at bars on autopilot. Less so, when it comes to soft drinks: 37%22
of people say their choice of alcohol is based on habit (“It’s what I usually drink”) compared
to 32%22 of people when it comes to alcohol-free options. As we explore below, factors like
brand, flavour and even food pairing are more important when it comes to soft drinks. This
presents opportunities for growth.
Alcohol
Soft drinks
0%
10%
20%
30%
It’s the only one I usually buy
32%
18%
It goes with the food I wanted
4%
It’s fizzy or still
17%
10%
Its flavour
Its quality
2%
10%
8%
Its bottle/can/carton size
3%
Its naturality
3%
2%
I was moderating alcohol
Its presentation
18%
26%
6%
4%
4%
5%
4%
It’s on offer
It has added health benifits
23%
10%
To fit the social occasion
There were no other choices
16%
16%
Its price/quality tier
Its pack format
24%
22%
5%
Its brand
Its sugar/calorie content
40%
37%
3%
4%
2%
4%
5%
4%
4%
3%
LICENSED DEEP DIVE
53
