CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 54
Welcome
Sustainability
Category overview
PREMIUMISING
SOFT DRINKS
As we explored in the previous chapter, people are on a
quest for quality when they go out to eat and drink in the
UK. The quality of the food, drinks and overall experience
venues provide are playing a more important role in guests’
choices of where to visit.25 That’s why it’s essential that
operators consider how they can offer more premium
drinks, whether they contain alcohol or not.
Compelling ranges of cocktails served with style can
raise quality perceptions and the number of drinks guests
consume, as well as how much they’re prepared to pay
for them! Indeed, the cocktail crowd are a very discerning
bunch: more people (36%26) who regularly consume them
say they typically go for premium cocktails than any other
value tier (33% say they mix between premium and value;
31% typically go for value cocktails).26
People are also willing to pay more for drinks they perceive
to be healthier, less processed or more natural.27 Therefore,
featuring Plenish health shots on breakfast menus can
drive incremental sales, while pairing Aqua Libra’s range
of naturally flavoured waters alongside light lunches can
encourage guests to trade up from tap water, for example.
Aqua Libra has a range of stylish dispense systems for
licensed operators that are looking to increase efficiency
and reduce packaging waste at their venues. These include
the Flavour Tap (see below), which dispenses a choice of
naturally flavoured still and sparkling waters at the touch
of a button, and Aqua Alto, a trio of coloured taps that
effortlessly dispense chilled, boiling and sparkling water in
an instant.
WATER,
REINVENTED
If guests want quality, tap water just isn’t going to cut it.
Not only can it be inconsistent in taste (60% of the UK
has hard or very hard water28) and temperature, serving
it can also be a drag on profits. Branded packaged
water has long been the only answer, with sales
through hospitality worth more than £200m a year.29
Now there’s another: Aqua Libra’s dispense systems.
We offer a range of systems that dispense exceptional,
finely filtered water – perfectly chilled, boiling hot and
delicately sparkling – with just a touch of a button or
swish of a hand. They help to reduce operators’ labour,
storage and shrinkage costs and help differentiate
them from the competition while offering guests an
elevated hydration experience
The Aqua Libra Flavour Tap, for example, dispenses
pure filtered water (still or sparkling) with natural fruit
flavours and no preservatives, sugars or calories in an
instant. It helps reduce packaging waste and costs,
while providing healthy hydration that is a clear stepup from tap water. What’s not to like?
25 Lumina Intelligence Eating & Drinking Out Panel – data collected 52 w/e 10 July 2022 and 52 w/e 7 July 2024
26 CGA by NielsenIQ Mixed Drinks H2 2024: Sample size 1005, H2 2023: Sample size 997
27 The Value Engineers – Hospitality Channel Insight – September 2024 - On another occasion, what would be the maximum you would be willing to pay for a drink of this
type? D14. Which aspects of a drink like this would you be willing to pay more for? Total sample n=10103 (All drinks ordered in- person), Cola n=1832, Flavoured fizzy drinks
n=610, Plain Packaged Water n=192, Functional Health Drinks n=55, Sports & glucose energy drinks n=55, Smoothie n=151
28 https://www.cambridge-water.co.uk/household/my-water-supply/water-quality/water-hardness/#:~:text=All%20of%20the%20water%20we,calcium%20carbonate%20
scale%20or%20fur.
29 https://aqualibra.com/products/hospitality/?_gl=1*d4q9a2*_up*MQ..*_gs*MQ..&gclid=Cj0KCQjw782_BhDjARIsABTv_JAAeebX7Nzn8BxLakdDfyJdIpacG7FoWaQOe_
D7aCMyqCavWnQZuAUaAhOJEALw_wcB
54
LICENSED DEEP DIVE
