CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 56
Welcome
ZEBRA STRIPES, BOOKENDS
AND THE GREAT LOW & NO
OPPORTUNITY
The UK’s relationship with alcohol is
changing. Today, nearly one in three
(30%)31 pub visits and 42%31 of meals out in
restaurants do not involve alcohol. And when
people do drink alcohol on nights out, many
are drinking less of it.31 This means the UK’s
pubs and bars need to change too.
Bookending – starting or finishing a night out
with a low and no alcohol or soft drink – is
another tactic people are using to drink less
alcohol. Nearly half (44%)31 of people say
they tend to start evenings out with a nonalcoholic drink; most (54%)31 say this is likely
to mean they drink less alcohol but stay out
for longer.31
So, people are drinking differently. Operators
therefore need to think differently about the
non-alcoholic drinks they serve. By offering
ranges with greater depth and variety and
ensuring drinks are always served with
panache (whether they contain alcohol or
not), they can continue to grow.
ZEBRA STRIPING alternating between
low & no drinks and
alcoholic drinks on the
same occasion.
31 KAM Low+No: Drinking Differently 2024
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LICENSED DEEP DIVE
Sustainability
Category overview
