CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 57
Licensed category overview
Licensed deep dive
Licensed data tables
Almost 2-in-3 of all on-trade
visits involve non-alcoholic drinks.31
Pubs and bars
30%
of visits do not
involve alcohol
30%
40%
of visit involve
alcoholic & nonalcoholic drinks
of visits involve
alcoholic drinks only
total occasions that involve
non-alcoholic drinks
Restaurants
42%
of visits do not
involve alcohol
30%
28%
of visit involve
alcoholic & nonalcoholic drinks
of visits involve
alcoholic drinks only
total occasions that involve
non-alcoholic drinks
Guests are using different tactics to
moderate within a hospitality visit.
How UK adults prefer to ‘moderate’ the alcohol
consumption in a pub, bar or restaurant
Going no
Drink only non-alcoholic
drinks throughout the visit
Zebra striping
Drink a mixture of low &
no and alcoholic drinks
throughout the visit
Going low
Drink only low alcoholic
drinks throughout the visit
30%
28%
25%
KAM Low+No: Drinking Differently 2024
LICENSED DEEP DIVE
57
