CarlsbergBritvic-SDR-Licensed-v17 - Flipbook - Page 62
Welcome
Sustainability
Category overview
GLOSSARY
Business and Industry
Juice drinks
Contracted / In-House
A non-carbonated drink which generally contains fruit juice
(some may not) plus added water or other ingredients
Carbonates
A drink made from carbonated water to which juice,
flavourings and other ingredients have been added
Cola
Cola-flavoured carbonated drinks, including cola with
flavours such as cherry, twist of lemon, etc.
Dilutes (also see Squash)
Concentrated beverage, commonly called squash, cordial
or syrup. Must be diluted prior to consumption
Energy drinks (also see Stimulants)
All energy ‘boosting’ drinks such as Red Bull and Rockstar.
Normally fizzy
Food-led pubs
Outlets that have a dining menu of some description
Fruit flavoured carbonates
Flavours are typically orange, lemon & lime, tropical and
other mixed fruit flavours. E.g. Tizer and Dr Pepper are
included as these contain fruit flavours and some brands
may contain juice e.g. Tango
Gen-Z
The demographic cohort after millennials. Most of
Gen-Z have used the Internet since a young age and
are comfortable with tech and social media. There is no
precise date for when Gen-Z begins, but demographers and
researchers typically use the mid-1990s to mid-2000s as
starting birth years
Iced coffee
A ready-to-drink packaged coffee beverage, containing
coffee, that is usually consumed chilled
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GLOSSARY
Leased
Landlords of leased pubs have a long-term (traditionally
10-25 year) commercial and assignable lease
Lemonade
All conventional clear, cloudy or traditional carbonated
lemonade. Some with lemon juice and additional
ingredients to produce coloured lemonade
Managed
A brewery appoints a salaried manager, while retaining
ownership of the pub; this arrangement is a ‘managed house’
Millennials
A term used to describe individuals born between the mid1980s to the mid-1990s, those who are now aged
between their mid-twenties and mid-thirties. This is the
generation that entered adulthood during the first decade
of the millennium
Mixers
Drinks intended to dilute an alcoholic beverage, as well as
being consumed as a standalone soft drink
Natural energy
Natural Energy are Energy drinks which contain stimulants
from a natural source
Non-fruit flavoured carbonates
Non-fruit flavoured carbonates, excluding cola but
including Irn Bru. Also includes traditionals such as cream
soda, ginger beer and shandy
OOH
Out of Home. Includes Retail, Travel & Leisure
